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Priceless: The Myth of Fair Value (and How to Take Advantage of It) William Poundstone
Publisher: Farrar, Straus and Giroux

To prepare for the upcoming holiday shopping season, I'm reading 'Priceless: The Myth of Fair Value (and How to Take Advantage of It)' by William Poundstone. Today looks at seven tactics that marketers can use to influence our purchasing decisions, based on the interesting work of Poundstone in his new book, Priceless: The Myth of Fair Value (And How To Take Advantage Of It). Yourself: A Road Trip With David Foster Wallace (David Lipsky) / biography (12%, 36 Votes). Priceless: The Myth of Fair Value (and How to Take Advantage of It) (William Poundstone) / business/psychology (9%, 27 Votes). This book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), covers rationality in decision making, and how markets and marketers take advantage of the deficiencies in rationality in average people. Raghunathan R, Walker RE, Hoyer WD. After one week's expulsion for Amazon, its site on Saturday was promoting the book at the top of the front page as Priceless: The Myth of Fair Value (and How to Take Advantage of It). Priceless: The Myth of Fair Value (and How to Take Advantage of It). Priceless: The Myth of Fair Value (and How to Take Advantage of It) William Poundstone, English | 2011-01-04 | ISBN: 0809078813 | 352 pages | EPUB + MOBI | 684.15 kb + 952.46 kb Priceless. William Poundstone, author of Priceless: The Myth of Fair Value (And How to Take Advantage of It) calls this the “value meal” strategy when describing the psychology of restaurant menu design. In Priceless: The Myth of Fair Value and How to Take Advantage of It, William Poundstone discusses the psychology involved in pricing items and making [Cover] purchases.